Chris Hogg of Lotame: social media SOS – can advertisers save media plans as...
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social media has been hit particularly hard, with spend plummeting...
View ArticleOcean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to deliver long form creative on digital out of home (DOOH) across the UK....
View ArticleDeb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been a resurgence in public interest. Many are worried that AI will take their jobs, marketers...
View ArticlePierre Naggar : brands that build advertising equity needn’t fear the “no...
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered...
View ArticleDigital still making the running in flagging UK ad economy
The latest flagship AA/WARC Expenditure Report makes pretty grim reading, now the two are expecting just 2.6% growth in 2023 to reach £35.7bn after UK adspend registered a flat £9bn in the first three...
View ArticleWPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of the world, is turning to the emerging economic superpower. In WPP’s current case, to boost its AI capabilities....
View ArticleOmnicom buys digital commerce business Flywheel for $900m
Omnicom isn’t known for splashing the cash (although the founders of adam&eve might demur) but it has now: $900m for Cannes Lions owner Ascential’s Flywheel digital commerce business. The Flywheel...
View ArticleIncubeta’s James Santangeli: Life after UA – Google rewrites data collection
It is fair to say that there has been some unrest in the digital analytics community since we said our initial farewells to Google’s Universal Analytics (UA) in July. Its successor, Google Analytics 4...
View ArticleUK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top three uses for email marketing (33%), content marketing (29%), and social media post generation (27%)...
View ArticleNick Manning of MMC: New ANA Programmatic study – why only advertisers can...
We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies from the World Federation...
View ArticleA difficult 2023 for many but let’s look forward to 2024 – a Happy New Year...
Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there are a new set of problems: high inflation, low growth and a media ecosystem (online)...
View ArticleWPP to double down on AI – organic growth still lagging Publicis
It’s WPP’s eagerly-awaited Capital Markets day for investors and analysts today and, if first gleranings are to be believed, it doesn’t look as though there’ll be any fireworks. CEO Mark Read is...
View ArticleSainsbury’s boosts in-house agency Zest with hiring spree
Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. The jobs cover creative operations and account management, creative planning, senior...
View ArticleSky reviews giant media account at WPP’s EssenceMediacom
WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in the UK alone. EssenceMediacom won the business in 2017 and has...
View ArticleOcean UK CEO Phil Hall: why I’m bullish about the future of Out of Home
1/The Out of Home industry seems to have recovered well from the pandemic and subsequent economic difficulties with money flooding into digital and also some outstanding creative work in both digital...
View ArticleSeamus Brennan: why Amazon’s AVOD launch could be the most important TV...
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues wagging. Unlike its rivals, Amazon took the clever approach of shifting its 200...
View ArticleGaming or learning? Xbox sells positive side of video games
McCann London’s latest campaign for Xbox is all about the platform’s “learning layers” where audio commentary adds education into the mix on popular games like Minecraft, Sea of Thieves, and Microsoft...
View ArticleWPP goes all out for AI with Google Cloud partnership
Mark Read, WPP CEO, promised investors recently that the group would be getting serious about AI. It turns out that he was finalising a new partnership with Google, whose advanced AI tools will now be...
View ArticleT&Pm hires global CTO from Publicis Groupe
Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology officer. It’s the first big hire since The&Partnership merged with...
View ArticleValtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C will now join the growing number of tech companies de-listing from the UK...
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