The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues wagging. Unlike its rivals, Amazon took the clever approach of shifting its 200 million subscribers, of which 9.7 million are in the UK, to ad-funded viewing with an opt-out as opposed to tiered approach, as …
The post Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years first appeared on More About Advertising.