It is fair to say that there has been some unrest in the digital analytics community since we said our initial farewells to Google’s Universal Analytics (UA) in July. Its successor, Google Analytics 4 (GA4), has been met with mixed reactions. While some users have embraced the new platform with enthusiasm, many others have expressed …
The post Incubeta’s James Santangeli: Life after UA – Google rewrites data collection first appeared on More About Advertising.