It’s payday for Musk as advertisers return to X
Advertisers are reportedly flooding back to Elon Musk’s X in the US following his unveiling as president-elect Trump’s BFF. IBM, Comcast, Warner Bros. Discovery and Disney reportedly among them. This...
View ArticleMars United’s Katrina Smart: why the retail media rocket ship isn’t returning...
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media Network. Today, it is immensely important. It’s the most transparent audience...
View ArticleGlobal Out of Home specialist billups expands in UK with Mediabridge
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic now absorbed into GroupM and Dentsu’s Posterscope retrenching in most...
View ArticleFacebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare to measure up to the social media giants with their pooled data resources. But there’s...
View ArticleYouTube now world’s ‘most used’ media platform says new research
Media intelligence company Meltwater and We Are Social have released Digital 2025 looking at trends in the market. Key highlights include: YouTube is now the world’s ‘most used’ social media platform,...
View ArticleRehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117 million viewers. And it’s not just eyeballs. Its cultural relevance. Great Super Bowl ads become...
View ArticleTech troubles hit S4 Capital (again)
Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has taken another turn for the worse with S4 booking an impairment charge of £280m in its last...
View ArticleApple cops big French fine – are Trump’s Big Tech buddies in Euro firing line?
How will Big Tech fare under Donald Trump’s new tariff regime? We don’t know yet of course (does Trump?) but Wall Street is down over five per cent as investors have woken up to the Trump mayhem...
View ArticleAndrew King: the future of television: where creativity meets technology
Television has come a long way since John Logie Baird’s demonstration at Selfridges department store in 1925. What began as a novelty has become the most influential medium in history, shaping culture,...
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