We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies from the World Federation of Advertisers (WFA) in 2014, the ANA in 2017 and ISBA in 2020 and 2022 described the dramatic loss of value that …
The post Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem first appeared on More About Advertising.