WPP’s EssenceMediacom is facing another big challenge: Sky is reviewing its European media account, worth an estimated £470m, £250m in the UK alone. EssenceMediacom won the business in 2017 and has since added more digital work. Last time round Publicis Media and Dentsu pitched and this time all the big ad holding companies are likely …
The post Sky reviews giant media account at WPP’s EssenceMediacom first appeared on More About Advertising.